We were very lucky with the location on the day of the shoot. My concept of the plague doctor was a perfect fit to match the lyrics and the idea of having an old character to impersonate the modern national health system was an exciting contrast as well. During the shoot, we had some funny looks during the scenes od The Plague Doctor coming out of the van… with all the smoke coming out people must’ve thought we were hotboxing in there!” Bassist Davide Santini adds, “ At What Cost is a mixture of punchy grooves and melody, so our director Aidan made a very dynamic video to reflect that. ![]() It represents the nefarious entities I mentioned above. This is why we depicted the Plague Doctor as the villain in the video. Why do they do these things? For most of us, the answer seems like it is because we live in a different political area. For many people this increases the cost and ability to receive care so for many it is unacceptable. Here in the United Kingdom the situation is similar because services have been taken away from my local hospital and relocated an hour away. “As a person with diabetes, I’ve followed the stories in the United States about massively inflated insulin prices and how that is literally killing people. ![]() “This is a song written closely from the heart, about people and organizations exploiting the health system for profit or political agendas” says lead vocalist Pete Scammell.
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